I have read and accepted the Terms of Service and Privacy Policy. *
Yes, I would like to receive Adsquare's newsletter about industry insights and company news.
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquare.com. We process your information in accordance with our Privacy Policy which you can review via www.adsquare.com/privacy.

* Required field.
If you don't want to leave your contact details, email us at info@adsquare.com

Tech.eu Sheds Light On The Ways adsquare, adjust And AppLift Battle Fraud

The growing challenge that ad fraud imposes to digital advertising has been a topic of numerous research papers, discussions and coverage in media over the past couple of months. The growth of fraudulent ad activity has risen, and so have concerns from advertisers about the efficiency of their money spend, and – most importantly, about the effectiveness of the ads they target their audiences with.



Ensuring we offer a transparent, fraud-free product that puts brands in control is at the centre of adsquare’s offering. This is why our COO Sebastian recently published a post to shed light on the main three tactics we rely on to fight fraud: checking for numerical anomalies and fraudulent traffic sources; blacklisting of known hotspots and dynamic filtering with machine-learning techniques.

Today, Tech.EU released an article that covers the strategies German companies, such as adjust, AppLift and adsquare employ to “fight smart” and battle “the alarming rise in mobile advertising fraud”. The article reveals that adjust’s research found that a “whopping $1.7 million was effectively being paid out to “anonymous IPs” and other illegitimate sources”, while according to AppLift, “34% of programmatic mobile ad impressions are “at risk of being fraudulent”. Our own data has previously showed that within the mobile programmatic space, only “(29%) of traffic is valuable for hyperlocal campaigns”.

The full article is available to read on Tech.EU 

Back to the blog

About Alexandrina

Alexandrina is Senior Marketing Manager at adsquare. She spent the past 6 years in London - pursuing her studies in Management and Marketing, and working in various fast-growing businesses. She's a CRM evangelist and loves connecting the dots between data and consumer behavior.

This website uses cookies for analytics purposes, advertising and giving you the best browsing experience. Click here to learn more or change your cookie settings and here to read our Privacy Policy to understand how we process your information. By clicking 'Accept Cookies', you agree to our use of cookies.