Tech.eu Sheds Light On The Ways adsquare, adjust And AppLift Battle Fraud
The growing challenge that ad fraud imposes to digital advertising has been a topic of numerous research papers, discussions and coverage in media over the past couple of months. The growth of fraudulent ad activity has risen, and so have concerns from advertisers about the efficiency of their money spend, and – most importantly, about the effectiveness of the ads they target their audiences with.
Ensuring we offer a transparent, fraud-free product that puts brands in control is at the centre of adsquare’s offering. This is why our COO Sebastian recently published a post to shed light on the main three tactics we rely on to fight fraud: checking for numerical anomalies and fraudulent traffic sources; blacklisting of known hotspots and dynamic filtering with machine-learning techniques.
Today, Tech.EU released an article that covers the strategies German companies, such as adjust, AppLift and adsquare employ to “fight smart” and battle “the alarming rise in mobile advertising fraud”. The article reveals that adjust’s research found that a “whopping $1.7 million was effectively being paid out to “anonymous IPs” and other illegitimate sources”, while according to AppLift, “34% of programmatic mobile ad impressions are “at risk of being fraudulent”. Our own data has previously showed that within the mobile programmatic space, only “(29%) of traffic is valuable for hyperlocal campaigns”.
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The full article is available to read on Tech.EU
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