The adsquare Data Alliance: Taking A Step Out Of The Gardens And Duelling The Duopoly
Currently, advertisers face a massive challenge. With an abundance of data in the industry being scattered through data siloes, it’s becoming increasingly difficult for them to employ 1-to-1, people-based marketing. With so much data out there, how do they know what data is good or bad?
To answer those challenges, we are thrilled to introduce the adsquare Data Alliance, which comes as a result from the our efforts to empower advertisers with accurate data, at scale. By aggregating deterministic data from app publishers and validated third-party data from the extensive list of our data partners, advertisers are now able to tap accurate audience data at scale. In addition to our open and private marketplaces, this strategic move puts us in the role of a curator and a trusted source of data. Advertisers can access the audience segments via our self-service Audience Management Platform (AMP), as well as directly through leading DSPs and DMPs.
The adsquare Data Alliance allows access to a plethora of validated high-performing data, curated via an elaborate process of aggregation, normalization, optimization and activation of first- and third-party data. As a curator and audience expert, adsquare selects high quality data from its data exchange, validates it against industry standards and aggregates it into a standardized taxonomy. This will allow advertisers to use a smart mixture of first- and third-party data in a secure environment.
The adsquare Data Alliance offers a large set of segments, from demographic and interest data to brand affinities. In addition, advertisers can use the expertise of the adsquare team of data scientists and audience experts, to tailor custom audience segments for specific needs. A recent case study featured on MediaPost showed impressive results of adsquare’s demographic data, outperforming the industry benchmark by 308 %.
Learn more about the data alliance here
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