The Great Connector 2.0: A New eBook that Outlines the “Micro-Moments” that Shape the Future of Marketing
The ongoing impact that mobile has over advertising is a topic of numerous discussions, conferences, content pieces and research. Moreover, the term ‘mobile’, once considered a buzzword, has now taken central stage in marketing strategy discussions, and rightly so.
The mobile device is now an extension of consumer’s self. Hence, advertisers are now more and more focused on obtaining rich data about the factors that impact consumer preferences and shape the buying decisions.
In this year’s issue of The Great Connector 2.0, the MMA and Mobilegroove focus on the way marketers tackle the challenge of understanding their audience better. In order to achieve that, they have to focus on meeting the “growing consumer demand for personalized, relevant and valuable content” that now dominates the advertising industry and dictates marketing best practices.
By being able to provide the link between the increasing customer demand for personalization and the need of marketers to build smarter, more precise campaigns, adsquare is at the core of this powerful transformation. As mobile undoubtedly is the connector between online and offline, the storyline of The Great Connector is, without doubt, the story of adsquare.
adsquare is not left without a mention at The Great Connector 2.0, proving our positioning that going forward, only rich and relevant content will have a powerful impact to shape consumer preferences and influence buying decisions. Тhe ebook points out: “adsquare is [helping] advertisers navigate the data deluge [by becoming] a data orchestrator, bringing together data from a variety of quality partners, CRM databases and other sources to enrich advertising and bridge the digital realm and the physical world”.
As the industry starts to rapidly evolve around the concept of personalization, we see an increase of the ‘micro moments’ that advertisers have access to thanks to adsquare’s powerful AMP.
The Great Connector is available to download for free here.Back to the blog
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