Tom's Column For Adexchanger: Unlocking The Potential Of Second-Party Data
Second-party data is shaping up to be both the biggest opportunity – and challenge – for the adtech industry, says our CEO Tom in his latest column for Adexchanger.
“[There] is no gray zone for working with data. There is a clear definition of ownership and contracts that determine who is allowed to use which data and for what purpose.” points out Tom in the column.
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