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Tom's Column For Adexchanger: Unlocking The Potential Of Second-Party Data

Second-party data is shaping up to be both the biggest opportunity – and challenge – for the adTom Adexchangertech industry, says our CEO Tom in his latest column for Adexchanger

“[There] is no gray zone for working with data. There is a clear definition of ownership and contracts that determine who is allowed to use which data and for what purpose.” points out Tom in the column.

 

Read the full article here

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About Luise Weiss

Luise is Vice President Revenue at Adsquare. She is a seasoned digital media executive with a track record of transformational management skills. Luise has demonstrated the ability to create meaningful relationships and generate revenue, developing and presenting data-enabled solutions for partners across channels.

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