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Tom's Column For Adexchanger: Unlocking The Potential Of Second-Party Data

Second-party data is shaping up to be both the biggest opportunity – and challenge – for the adTom Adexchangertech industry, says our CEO Tom in his latest column for Adexchanger

“[There] is no gray zone for working with data. There is a clear definition of ownership and contracts that determine who is allowed to use which data and for what purpose.” points out Tom in the column.

 

Read the full article here

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About Alexandrina

AlexandrinaAlexandrina is Senior Marketing Manager at adsquare. She spent the past 6 years in London - pursuing her studies in Management and Marketing, and working in various fast-growing businesses. She's a CRM evangelist and loves connecting the dots between data and consumer behavior.

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