×

Please enter your contact details to download the file.

I have read and accepted the Terms of Service and Privacy Policy. *
Yes, I would like to receive Adsquare's newsletter about industry insights and company news.
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquare.com. We process your information in accordance with our Privacy Policy which you can review via www.adsquare.com/privacy.

* Required field.
If you don't want to leave your contact details, email us at info@adsquare.com

Tom's Column For Adexchanger: Unlocking The Potential Of Second-Party Data

August 04 2016
by Alexandrina

Second-party data is shaping up to be both the biggest opportunity – and challenge – for the adTom Adexchangertech industry, says our CEO Tom in his latest column for Adexchanger. 

“[There] is no gray zone for working with data. There is a clear definition of ownership and contracts that determine who is allowed to use which data and for what purpose.” points out Tom in the column.

 

Read the full article here. 

Back to the blog

About Alexandrina

Alexandrina is Senior Marketing Manager at adsquare. She spent the past 6 years in London - pursuing her studies in Management and Marketing, and working in various fast-growing businesses. She's a CRM evangelist and loves connecting the dots between data and consumer behavior.

View all posts by Alexandrina

This website uses cookies for analytics purposes, advertising and giving you the best browsing experience. Click here to learn more or change your cookie settings and here to read our Privacy Policy to understand how we process your information. By clicking 'Accept Cookies', you agree to our use of cookies.