Tom's Street Fight Mag Interview: Going Far Beyond Location
“Effective advertising is about understanding all aspects of the consumer” says our CEO Tom, kicking off his interview with the Street Flight Mag that was just published today.
In the interview Tom discusses the plethora of opportunities that accessing and using audience data has for precise advertising. When using data, going beyond location — which has been adsquare’s mission over the past year — is on one hand helping advertisers build a panoramic view of their customers; and on the other enables them to onboard other data attributes, such as household and purchase data, for holistic targeting.
Tom also puts strong emphasis on the importance of unleashing the power of second-party data in a trustworthy, secure environment: “A secure and trusted environment is clearly the key to unlocking this value for premium inventory”.
Read the full interview hereBack to the blog
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