Infographic: Programmatic Advertising
While there’s still room for growth, the UK ad market is tipped to be one of the third largest in the world. Last year, advertisers spent a record £7.2 billion in the UK. Programmatic ad spend accounts for a growing part of this.
The data dimensions we can access on mobile today offer advertisers a new gateway to consumers, which can be tapped into in the form of programmatic advertising.
Check out the latest infographic from the second issue of our Mobile Audience Radar (Download) below for ad spend, programmatic stats and other industry insights.Back to the blog
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