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Infographic: Programmatic Advertising

While there’s still room for growth, the UK ad market is tipped to be one of the third largest in the world. Last year, advertisers spent a record £7.2 billion in the UK. Programmatic ad spend accounts for a growing part of this.

The data dimensions we can access on mobile today offer advertisers a new gateway to consumers, which can be tapped into in the form of programmatic advertising.

Check out the latest infographic from the second issue of our Mobile Audience Radar (Download) below for ad spend, programmatic stats and other industry insights.

ProgrammaticInfo_new

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About Nathalie

NathalieNathalie is Marketing Manager at adsquare. She comes from London and has been in Berlin for five years working in the mobile advertising industry. For any blog, marketing or British tea related questions, feel free to get in touch via nathalie@adsquare.com

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