adsquare & Active Agent Expand Partnership
We’re very happy to announce the expansion of our partnership with Active Agent, enabling targeting solutions in real-time, thanks to our rich audience and geo-spatial data. Through our Pre-Bid and DMP integrations, clients of Active Agent will have access to our real-time targeting solutions, offering multiple segments, including demographics, interests, brand affinities and place visitations as well as custom segments tailored for their specific needs. The integration enables data buyers to access data easily in both platforms with seamless activation of the desired segments in the Active Agent platform.
Active Agent, the omni-channel DSP of virtual minds Group, the leading European full-stack offering for programmatic digital marketing, is part of an advertising solution that provides the customer with the entire programmatic value chain from planning to media purchase and sale to measurement and optimization. Clients of Active Agent will be able to manage data for panoramic mobile audience targeting and gain full transparency and control over choosing the right data, creating audiences and customizing them.
By expanding the partnership clients of Active Agent will be able to manage additional data for panoramic mobile audience targeting and gain full transparency and control over choosing the right data, creating audiences and customizing them. In return, we can open up attractive new customer groups for our data business.
“The strategic partnership with Active Agent is an extremely important step for us. Active Agent is a key player in the DACH region with strong footprint and reach. With numerous big advertisers in the region already relying on adsquare and Active Agent, for us it was crucial to simplify the access to our data cloud directly through Active Agent’s platform.”– says Michael Schlueter, our VP Platform Partnerships and Strategic Projects at adsquare.
“We’re constantly looking for ways to give our clients easy access to more granular data at scale. As a real-time data exchange and a neutral platform, adsquare is able to offer our clients a broad portfolio of additional mobile data from both offline and online sources and make that data actionable for audience targeting. So our clients have a broader range of data to create, manage and activate their mobile audience segments directly from our
platform.“ – says Daniel Dagehus, CPO of Active Agent.
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