Premium audiences need premium data, so we’ve just added a string of new global data brands to our growing portfolio. Some of our latest branded data providers include Acxiom, AZ Direct, Experian, HERE, The Local Data Company, ONS, Schober, TomTom and The Weather Channel, among others. These partnerships enable advertisers to leverage household, places, events and weather data from online, offline and mobile sources to target audiences using criteria best suited to their individual brand needs.

“The ability to browse and select from different data providers via one single platform opens a world of opportunity for us” says Uli Heimann, Director of Data Solutions at Annalect, Omnicoms specialized data-driven marketing agency and winner of i-com’s 2015 Smart Data Agency of the Year. “We’re very much looking forward to testing the full potential of adsquare’s platform and more specifically, exploring the vast amount of data within it with full transparency.”

Having launched our AMP to give advertisers and agencies the full control they need to manage hyper-contextual mobile campaigns, our independent self-service approach aims to provide the strongest data portfolio for mobile audience targeting available on the market. Data is absolutely key to powering more effective mobile programmatic advertising. In order to meet the huge demand for top quality audience data, our portfolio of global data brands is ever expanding. We are currently onboarding data from numerous companies who offer demographic information and purchase data as well as proximity data.

The top priority for U.K & U.S. marketers this year was creating campaigns based on a deeper understanding of audiences*, making it one of the main themes for 2016. To provide a basic understanding of the types of data available to meet specific campaign goals and how to leverage this in campaign planning, we’ve just released our “Buyer’s Guide to Mobile Audience Data” whitepaper to help understand new opportunities. This whitepaper is available for download via our ‘Resources’ page.