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We've Partnered with Smart AdServer to Increase Premium Publisher’s Revenue with Data Enrichment

We’re delighted to announce our new partnership with Smart AdServer, a leading programmatic platform for premium media companies. The move comes at a time in which the demand for audience data is ever increasing, good news for premium publishers.

320px-Logo_Smart_AdServer_2010Smart AdServer CEO, Cyrille Geffray explains “This partnership with adsquare is fully aligned with the mission of Smart AdServer’s full stack solution which lies in providing our publishers with the best tools to add value on their inventory. adsquare’s high quality data is a valuable add on for our publishers.

adsquare enriches publishers’ inventory with rich audience data, derived by analyzing user’s local context and mobile behavior. We work with a wide selection of quality mobile, online and offline data partners to provide the best holistic audiences available in the market.

The IAB recently relayed the findings of a BCG study which recommends that publishers proactively analyse bidding behaviour and leverage the findings in order to segment and match the right inventory with the buyers who value it most to drive higher revenues.

adsquare and Smart AdServer enable the perfect environment in which to achieve the highest eCPMs. In addition to this, the platform offers publishers the ability to monetize their data independent from their own inventory, adding a new revenue stream. Smart AdServer has built a platform that puts publishers in control. The company boasts over 150 ad networks and publishers among its 450 customers across 6 continents.

On the integration, our VP Demand Partnerships Vincent Tessier adds “We are now able to significantly boost the mobile revenue of publishers on the Smart AdServer platform, which is the most preferred monetization solution for premium publishers, especially in France. This will also enable us to significantly increase the efficiency of advertiser’s mobile campaigns by giving them access to high quality data coming from Smart AdServer premium publishers. Throughout Europe, there is a huge demand for both rich audience data and premium inventory, for which premium partnerships are essential.

The industry’s need for rich audience data at scale is a top priority for adsquare, having launched its independent self-service Audience Management Platform (AMP) this year, putting the advertisers back in charge and giving them full control and transparency. The platform, built with privacy and data ownership in its DNA provides data from an impressive list of partners including Acxiom, Experian, TomTom, HERE, The Weather Channel and many more.

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About Nathalie

NathalieNathalie is Marketing Manager at adsquare. She comes from London and has been in Berlin for five years working in the mobile advertising industry. For any blog, marketing or British tea related questions, feel free to get in touch via nathalie@adsquare.com

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