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Attributing Store Visits to Ad Exposure

The advertising profession has undergone many changes over the past few years, but one thing has remained constant: measuring the success of campaigns isn’t easy. The good news is that advances in mobile technology and data capture and analysis have finally found a reliable and robust method to get this metric. In this report, we look at the emerging science of footfall measurement and its application in drive-to-store campaign attribution.

Footfall Measurement Whitepaper
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Adsquare Whitepapers

This section is to empower buyers who are getting their feet wet with their first campaign, or those who would like to gain more knowledge as to how data can be leveraged for more sophisticated client audience targeting, offline attribution and insights in programmatic advertising for mobile, desktop and DOOH.
The Transformation of OOH
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The Validated Demographics
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The Implications of GDPR
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The Buyer's Guide
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