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Location Context 2.0 - Reaching relevant audiences in a privacy-first world

The end of cookies and the depreciation of MAIDs will lead to a stronger advertising ecosystem, one where the well-known benefits of context-based marketing are taken to a new level and audiences reached in wholly new ways.

In this report, we look at Proximity Targeting and its application in reaching audiences in a privacy-first world.

Location Context 2.0 Whitepaper
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Adsquare Whitepapers

This section is to empower buyers who are getting their feet wet with their first campaign, or those who would like to gain more knowledge as to how data can be leveraged for more sophisticated client audience targeting, offline attribution and insights in programmatic advertising for mobile, desktop and DOOH.
Footfall Measurement
Read more & download
The Transformation of OOH
Read more & download
The Implications of GDPR
Read more & download
Validated Demographics
Read more & download
The Buyer's Guide
Read more & download

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