Footfall Measurement
Optimise your campaigns to drive store visits
We understand who sees your ads and how your campaign is affecting foot traffic, enabling on-the-fly optimisation.
Real-time insights and analysis
Unlock Adsquare’s location data panel to understand how many customers visit your brick-and-mortar stores after ads are displayed.
Analyse store visits and unique visits
Gain insights into footfall uplift
Adjust budgets based on performance
Consented location data with quality at scale
We employ a comprehensive process to ensure the quality and reliability of the mobile location data we utilise for analysis.
Data privacy
Data collection with data protection as the top priority
Quality signals
Location data exclusively derived from SDK
Balanced panel
True representation of populations
Reliable results
Decoupled from media business for unbiased accuracy
Global scale
Available in 26 countries worldwide
Footfall data delivered to wherever you buy media
Receive footfall data in your DSP of choice on a daily basis for side-by-side analysis and optimisation.
Our platform
End-to-end campaign management
Effortlessly manage the complete campaign lifecycle, from planning and activation to measurement and analysis, all without leaving Adsquare.
Dynamic modelling
Leverage robust datasets using combination and grouping to build sophisticated segments.
Data protection by design
Robust data management and ingestion mechanisms guarantee security and privacy compliance.
Intuitive map-based interface
Access planning and activation insights instantly, right at your fingertips, for informed decision-making.
Advanced control
Maintain complete control with catchment area customisation, day part, look-back-windows and segment price filters.
Seamless integrations
Effortlessly activate campaigns across all top Demand-Side Platforms for activation ease.
Help centre
Receive support when you need it with an integrated helpdesk and managed service options.
Walmart Mexico's footfall insight
When Walmart Mexico wanted to learn how many people visited their stores after seeing an ad on the GPS app Waze, they used Adsquare’s Footfall Measurement solution to track real-world store traffic.
12M impressions
17% uplift YoY
Request a demo
Complete and submit the form below to find out more about our Footfall Measurement solution. An attribution expert will be in touch!
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