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Discover how KAS, one of Spain’s iconic soft drinks, revitalised the bar scene with precision targeting. Partnering with OMD and Adsquare, KAS embarked on a journey to engage young bar-goers effectively. Learn how OMD tackled the challenge of pinpointing local bars frequented by the target audience and utilised Adsquare’s Audience Targeting solution to craft tailored segments based on Home & Work Locations. Dive into the seamless integration with DV360 and the impressive results achieved through innovative targeting strategies.