Year In Review: Why 2016 Was The Best Year For adsquare (So Far)
With the last days of 2016 now approaching, we’re wrapping up what surely was the best year for adsquare so far.
From day one, we embarked on our mission to go beyond location with the aim to not only provide marketers with insights around consumers’ real-world behavior from an eagle eye perspective, but also empower them with household, purchase, demographic and app usage data that allows them to “zoom in” and create holistic mobile audience segments.
In 2016 we added a long list of data brands such as Mastercard, Grapeshot, oneAudience, Mobilewalla, GfK, and many more. We boosted our AMP with features that ensure a stable, trustworthy pre-bid real-time enrichment; we employed machine-learning techniques to fight fraud and prevent inaccurate bid requests, and enabled marketers to target more precise mobile moments and build holistic audience segment on self-serve basis. In a response to the demand for more granular audience data to enable moment marketing and improve advertising relevance, as well as the need for a secure environment for first and third-party data, we launched the first private marketplace for mobile audience data.
We added new members to the adsquare family at key roles, and opened our first offices in London and Paris. Hand in hand with the office expansion, we started operating on the Nordics market, a long-anticipated step for all of us, our partners and clients.
We established a thought leadership platform, Audiences In Motion, which gives mobile programmatic pros a platform to meet and network, share ideas, spread knowledge and get actionable insights from like minded industry gurus, which took us to London, Paris, Düsseldorf and now NYC.
These highlights were all key factors in driving our next goal, and main focus for 2017 – launching the adsquare powerhouse on the US market starting from Q1, and expanding the capabilities of the adsquare AMP to empower more advertisers to reach the right audience in the right mobile moment, and build a holistic understanding of their audience.
As we kick off 2017 with big goals and a big dose of impatience, we would like to thank all of our partners, clients and friends for a brilliant 2016.
We wish you a wonderful holiday season, and all the very best in the new year!Back to the blog
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